Written by Stoic Taco
The viral campaign for The Dark Knight Rises has kicked off with a new site, a black screen, weird chanting, and a new phrase The Fire Rises.
Oh and also the first image of Tom Hardy as Bane!
If you head over to http://www.thedarkknightrises.com/ you won’t see anything but a black screen but you will hear something… something very cool and creepy at the same time.
Here’s the sound file from the website, hear the chanting in all its eerie glory.
There’s a lot of speculation on Superhero Hype as to what the chanting could be and it refers to. Check out their article and see what one of their readers did with the understanding the chanting, it’s very cool. The general consensus about the plot point is that it’s most likely to be a Lazarus Pit used by Ra’s al Ghul to regenerate his body.
Whatever the chanting refers to, it’s a great start to what is sure to be another amazing viral marketing campaign.
The Dark Knight Rises is scheduled for a July 2012 release.